Privacy Policy
This Privacy Policy explains how Casita Furniture LTD , which operates under the trading name “Perales 11” (“Perales 11”, “we”), processes personal data when you visit our website, contact us, or purchase our products and services.
- Data controller: Casita Furniture LTD (Perales 11)
- Company No.: 15177782
- Address: Docklands Business Center Suite 12/3d, 10–16 Tiller Road, London, England, E14 8PX
- Privacy contact email: info@perales11.com
Perales 11 complies with Regulation (EU) 2016/679 (GDPR) , Organic Law 3/2018 (LOPDGDD) and, where applicable, with the UK GDPR and the UK Data Protection Act 2018 .
1. Data we process
We collect and process the following categories of data:
- Identification and contact details: name, surname, company, position, NIF/CIF, postal address, email, telephone.
- Transaction data: orders, quotes, delivery notes, invoices, amounts, currencies, payment status (we do not store full card details).
- Communications and customer service: emails, messages sent via forms or social media, recordings if you authorize us.
- Professional data (B2B): sector, interests, business relationship history.
- Technical and web usage data: IP address, online identifiers, logs, device/browser, pages visited, visit time, clicks (via cookies or similar technologies; see Cookie Policy).
-Creative materials and content provided: images, plans, technical specifications that you send us for quotes or custom orders.
- Marketing preferences: subscriptions, email openings, unsubscribes.
2. Purposes and legal bases
We process your data for:
- Manage inquiries, quotes and custom orders (includes manufacturing and delivery).
1.Legal basis: performance of a contract or application of pre-contractual measures (art. 6.1.b GDPR).
- Billing, accounting and legal compliance (tax obligations, commercial obligations, guarantees).
1.Legal basis: legal obligation (art. 6.1.c GDPR).
- Customer service and after-sales support (issues, returns, warranty).
1.Legal basis: performance of contract (art. 6.1.b GDPR) and legitimate interest in providing a good service (art. 6.1.f GDPR).
- Commercial communications and newsletters about products, collections, professional discounts and events.
1.Legal basis: consent (art. 6.1.a GDPR) or legitimate interest in B2B clients, with the option to object at any time (art. 6.1.f GDPR and art. 21 LSSI).
- Website analysis and improvement, security and fraud prevention.
1.Legal basis: legitimate interest (art. 6.1.f RGPD).
- Selection of suppliers and professional collaborators (PMs, architects, interior designers).
1.Legal basis: legitimate interest (art. 6.1.f GDPR) and, where appropriate, performance of a contract .
- Use of cookies/similar technologies for statistics and marketing.
1. Legal basis: consent (art. 6.1.a GDPR) except for technical cookies. See Cookie Policy .
We do not make automated decisions with significant legal effects. We may perform basic segmentation (for example, customer type or industry) to make our communications more relevant; you can object at any time.
3. Recipients and those in charge
We can share data with:
- Suppliers acting as data processors: web hosting, email marketing, CRM, analytics, messaging and logistics, payment processing, IT support, sales agents and associated manufacturers, under a commission contract and with confidentiality guarantees.
- Professional advisors and financial entities when necessary for contractual or legal management.
- Public administrations and authorities when there is a legal obligation.
- Third parties involved in a corporate transaction (e.g., merger/sale), always with data protection guarantees.
We do not sell your data.
4. International Transfers
We may process/store data in the United Kingdom (considered an “adequate third country” under the EU Adequacy Decision) and, where applicable, outside the EEA. When it is necessary to transfer data to countries without an adequacy decision, we will apply the European Commission’s Standard Contractual Clauses and/or the UK IDTA/Addendum , in addition to supplementary security measures.
5. Storage periods
We will retain the data:
- Contractual relationship and invoicing: during the term of the contract and the legal periods (normally 6 to 10 years due to tax/commercial regulations).
- Commercial communications: until you withdraw your consent or object to the processing.
- Unconverted inquiries and quotes: up to 24 months from the last contact.
- Technical/analytical data: according to the useful life of the cookies or 25 months for statistical aggregations, unless the regulations require another period.
Once the deadlines have passed, we will block the data for the applicable limitation periods and subsequently delete it securely.
6. Rights of persons
You can exercise your rights of access, rectification, erasure, objection, limitation of processing, portability and withdrawal of consent at any time without affecting the lawfulness of the previous processing.
- To exercise them: write to info@perales11.com (or to the postal address indicated), indicating “GDPR Rights” and attaching proof of identity.
- You also have the right to file a complaint with the competent supervisory authority:
- In Spain: Spanish Data Protection Agency (AEPD) .
- In the United Kingdom: Information Commissioner's Office (ICO) .
- In your country of residence, if you are in the EU/EEA.
7. Information Security
We implement appropriate technical and organizational measures to protect data (access control, encryption in transit, backup management, and least privilege). However, no system is 100% secure; we will report incidents in accordance with applicable regulations.
8. Minors
Our services are not directed at individuals under the age of 16. If we discover that we have collected data from a minor without valid authorization, we will delete it.
9. Cookies
We use our own and third-party cookies for technical, analytical, and marketing purposes. You can configure or withdraw your consent at any time via our banner/preference center . See our Cookie Policy for more information.
10. Third-party data
If you provide us with data from third parties (for example, for shipments or contact on site), you guarantee that you have informed them and, where necessary, obtained their consent.
11. Changes to this policy
We may update this Policy to reflect legal, technical, or business changes. We will post the current version with its "Last Updated" date, and if the changes are significant, we will prominently notify you.
12. Contact
For any questions regarding privacy or to exercise your rights:
Perales 11 – Casita Furniture LTD
Docklands Business Center Suite 12/3d, 10–16 Tiller Road, London, England, E14 8PX
Email: info@perales11.com